NEWS

For successful revenue growth and customer base expansion, dietary supplement brands need to routinely bring innovative products to the marketplace, upgrade their existing products, and stay abreast of the latest trends in a market.

The research and development team at Handian Biotechnology is consistently monitoring buyer behaviors to identify popular supplements, evolving delivery methods, and new niche markets.

As a pioneering dietary supplement contract manufacturer, Handian Biotechnology works with clients to inform them of industry insights while developing their custom formulations. Supplement brands big and small can pay attention to these leading dietary supplement trends for 2023:

1.Immune Support Supplements
Immune support supplements are still popular among consumers, albeit down slightly from their height during 2021. The most popular supplements for immune system support included vitamin C, vitamin D, zinc, as well as immune-specific herbs or plants such as Echinacea and Elderberry.

2. Stress Reduction and Sleep Support Supplements
Demand for supplements supporting sleep and reducing stress surged throughout 2022 and is expected to continue throughout 2023. To help with mental health, various supplements for stress have emerged on the market including CBD, adaptogen blends such as ashwagandha, 5-HTP, L-theanine, and B-Complex vitamins. Emerging trends for sleep support supplements include melatonin, valerian root, passionflower, and glycine.

3.Plant-Based Supplements
Plant-based ingredients for supplements are becoming increasingly popular with consumers and will continue to trend throughout 2023. This includes pectin-based gummies instead of gelatin, as well as plant-based capsules such as cellulose. No matter what their regular food diet is, consumers are seeking out dietary supplement products marked as “Vegan-Friendly.”

4.Eye Health Supplements
Supplements for eye health are relatively new, compared to other categories, which presents even more opportunity for expansion. The global eye health supplements market is projected to exhibit a CAGR of more than 6% during 2022-2027, according to market research. Popular supplements for eye health include Vitamin C, Vitamin E, Beta-carotene, Zinc, Zeaxanthin, Selenium, Lutein, Thiamin, Folic acid, and Omega-3 essential fatty acids.

Contact Us: Email us at lara.han@handian.cc or request a quote online today to learn more about how you can start providing your consumers with new custom formulations or new delivery formats for your existing product lineup.